Are you a strategic yet hands-on marketing leader ready to build and scale a team while driving impactful go-to-market strategies? Do you thrive in environments where marketing fundamentals need to be strengthened, and you can personally lead the charge in execution?

We are seeking an experienced Head of Marketing to lead all aspects of marketing, product management, pricing, sponsorships, and digital strategy for our North American business unit. This role is perfect for someone who enjoys rolling up their sleeves while shaping the long-term vision.

Key Responsibilities

1. Leadership & Strategy

• Translate global marketing objectives into a regionalized, high-impact strategy aligned with sales and business priorities.
• Lead, mentor, and upskill a team to improve foundational marketing skills and processes
• Develop and execute a balanced B2B and B2C marketing strategy, ensuring we reach and engage both key distributors and end consumers effectively.
• Drive a culture of accountability with clear KPIs, ROI measurement, and process improvement.

2. Hands-On Execution

• Oversee and personally drive campaign execution, go-to-market launches, trade marketing, and event management.
• Lead all aspects of sponsorships, including strategic partnerships, racing and motorsports sponsorships, and influencer collaborations to enhance brand exposure and market penetration.
• Own and refine our digital marketing and e-commerce presence, collaborating with global teams on execution.
• Ensure a consistent brand identity across all customer touchpoints.

3. Product, Pricing & Market Expansion

• Lead product marketing strategy, ensuring clear positioning, messaging, and launch excellence.
• Work cross-functionally with sales, supply chain, and HQ to refine pricing strategy and optimize product-market fit.
• Identify new opportunities for brand visibility and growth within both B2B and B2C channels.
• Responsible for monitoring market & competitors pricing levels, defining the adequate positioning for our offer, and ensuring overall profitability across all channels.

4. Budget & Performance Tracking

• Own the marketing budget and ensure investments deliver strong ROI and measurable growth.
• Build structured reporting processes to track campaign performance, sponsorship effectiveness, digital engagement, and sales impact.

Who You Are

✔️ A seasoned marketing leader with at least 10+ years of experience, ideally in B2B and B2C industries such as automotive, powersports, or consumer goods.
✔️ A hands-on executor who enjoys rolling up their sleeves and getting things done—this is not just a strategy role.
✔️ Experienced in sponsorships and partnerships, with a deep understanding of how to leverage motorsports, influencers, and brand ambassadors for growth.
✔️ Digital and e-commerce savvy, with a strong grasp of campaign execution, paid media, and performance marketing.
✔️ A strong mentor and coach, capable of upskilling a team and establishing best practices in marketing operations.
✔️ Adept at product marketing and pricing strategy, with experience collaborating across functions.
✔️ Data-driven, with a passion for measuring and optimizing marketing performance.

✔️ Certified in digital marketing, project management (PMP Certification) or content creation. 

Additional requirements

Valid Driver License – required.
Passport to allow international travel.
Travel Up to 50%.

Why Join Us?

🚀 Make an impact. You'll be leading marketing transformation in a company eager to level up its marketing capabilities.
🏎️ Dynamic industry. Work in the automotive & powersports space, where marketing plays a pivotal role in brand engagement and sales.
🎯 Autonomy & Ownership. This is a leadership role that still allows you to be hands-on, driving real change.
💡 Growth & Innovation. Be part of a team dedicated to evolving our marketing, digital, sponsorship, and product strategies.

• Salary Range 135K -185K per year
• Bonus
• Generous Benefits(Medical, Dental, Vision, Life, AD&D, and 401K retirement)
• Employer Assistance Program
• Paid Vacation and Holidays 

If you're a high-energy marketing leader who thrives in building, executing, and optimizing, we want to hear from you!

📩 Apply now or reach out directly for more details.